Creating and using anchors in Dreamweaver
Create the anchor
In 'Design View', use the 
icon from the Insert toolbar or select 'Insert>Named Anchor'. You will be asked for an anchor name. Make up something suitable, but preferably short. Nobody is going to see it, so it doesn't need to be anything fancy. When you click 'OK', an anchor icon will appear at the appropriate place in your page. (If it's not in the right place, grab it and drag it there!)
Make a link
Highlight the text or image which is to be used as the link. In the Properties panel, from beside the 'Link' box, drag the 
icon to the anchor icon in your page. Done!